Ave Maria University Joins “Generation #Selfie” on Snapchat Monday, August 4, 2014 Ave Maria University is now on Snapchat! On July 30th, Ave Maria sent its inaugural “snap”, introducing a brand new way of connecting current and prospective students and giving others an inside look into life at AMU. Snapchat, a social media platform that allows users to connect through sending pictures and videos, is one of the most popular ways in which high school and college-age students communicate with their friends. The premise of Snapchat is simple. Users send a picture or video to a select person or group which is viewed by the recipient for a few seconds before the “snap” disappears. Snapchat’s ease of use, massive user base, and private-feel makes it perfect for keeping in touch with friends. However, Snapchat is starting to be used by businesses to offer promotions and connect with their customer base on a more personable level. There is also a small group of colleges on Snapchat, using it as a means of connecting with their students and allowing for an intimate look at day-to-day life on campus. Ave Maria University (avemariau on Snapchat) hopes to do just this. From setting up spontaneous contests and giveaways, to providing students a place to show their school pride, Snapchat will add a fresh and personally engaging part to being a student at Ave Maria. Snapchat is a very new way for us to help connect our current students, prospective students, and alumni. However, with hundreds of followers in just the first week, we are encouraged and excited about the social and creative possibilities that Snapchat offers! Please feel free to add us on Snapchat (avemariau) to see what we’re up to!